How I started with Umoja Gold – by Geoff Weinstein

I was drawn into the Umoja Gold story against my will.

I’m a small business owner, the father of three great kids, and the husband of an amazing wife (Leann). My life was already full of fun and challenging adventures, and I wasn’t looking for another project to add to my North American busy-ness disease. 

And then I went to Guatemala.

At the time, I was on the board of directors for International Needs Canada. We were launching a medical project in the rural western highlands of Guatemala, a region that has some of the world’s most appalling statistics for newborn and maternal health, malnutrition, and mortality.

It was on this trip that I crossed paths with my partners Nicola, Ingrid, and David and started discussing an exciting plan to launch a small business to sell 100% natural macadamia nut oil.

My senses went on high alert, warning me not to get involved. I had no time. Yet I found myself unable to walk away. Here was a major social issue with physical, emotional, and mortal implications for mothers and babies. And unfolding before us was an ethical business opportunity that could generate revenue to provide some relief.

The rest, as they say, is history. I’m now part of a passionate team of people who, like me, have a strong desire to see real change in the world. We have a great social business model that gives back 25% of all sales to Guatemala. We may never earn a profit from Umoja Gold, but we’ve been given an opportunity to contribute to the well-being of the beautiful people of Guatemala, and we count ourselves blessed to be part of it.

Thank you for being part of our journey.